Yes. Please. Let's meet the asshole.
Dov Charney is the CEO of American Apparel. He has also had three sexual harassment lawsuits filed against him just in one year by employees. He also frequently walks around the office in his underwear and makes a habit of calling his female employees, "sluts," because he considers the term to be endearing and a normal part of "welcomed conversation."
I get it, companies need to be edgy to make it these days. But that edge doesn't have to come at the expense of objectifying women. When questioned on it, Charney claims his style isn't a shtik but rather a business model. He urges that, "the financial guys will miss an opportunity if they are offended by superficialities." Superficialities? Hmm, not so much. Putting up a billboard in the middle of Manhattan with an almost nude model bent over, facing the other direction is objectifying. No doubt about it and no superficialities either. And if the billboard itself doesn't bother you, maybe the fact that it was spray painted with, "GEE, I WONDER WHY WOMEN GET RAPED," will. Not that Charney can control what people tag his billboards with but he should hear the message loud and clear. Advertising like his perpetuates a culture of rape and victimization.
So, let's "Meet Dov Charney," the CEO of American Apparel.
The text on his advertisement (top of page) acquainting us reads, "Women initiate most domestic violence, yet out of a thousand cases of domestic violence, maybe one is involving a man. And this has made a victim culture out of women.” Wait, what? Where the hell is he getting his information? Because that's clearly not the case.
Also, since when do CEOs of companies make it a point to appear in the company advertising? And since when are they so creepy. He looks like a rapist and she looks like she's drugged. Not helping your point, Charney.
AA's clothing has gotten such mass approval for being made in "non-exploitative settings." In a way, that's true. Rather than being made in sweatshops overseas like so many other companies, AA clothes are made in an air-conditioned factory in LA and employees are paid a fair wage as well as receive full health benefits. I can't say anything bad about that, it's a shame more companies don't follow in AA's lead in terms of anti-sweatshop labor. But "exploitative" can mean other things, too. Like regularly being sexually harassed at work, being forced to laugh and cheer as your boss runs through the office in his underwear, and being called "slut" as a term of endearment at work.
