Thanks to one of yesterday's Feministing posts, I learned of this product:
Here is a reaction letter I wrote to Wal-Mart. I encourage you all to do the same:
To Whom It May Concern,
I recently noticed a product you are selling in the junior department at which I was appalled. I am referring to a pair of girls’ underwear that reads, “Who needs credit cards…” written across the vagina. Upon immediate reading, I took this underwear to imply that young girls should prostitute themselves for cash. Although I am sure this is not the message you intended to portray when promoting this item, based on Wal-Mart’s high standard of family values and all, marketing these underwear sends a message of girls bodies as commodities. It promulgates the erroneous notion that all girls have to offer is their bodies, oh and sex. Especially since this message was written on the crotch region, I immediately took it to imply that Wal-Mart believes girls’ biggest asset is in between their legs. Not only does this promote the sexualization of children but also the idea that girls and women should use their sexuality to acquire things.
If you do not yet see the severity of this issue, I encourage you to pretend this phrase was written on a pair of boys’ boxers. Could you ever imagine, “Who needs credit cards” written over the crotch where the boy’s penis is intended to be? Although this product would be equally as unacceptable if it were marketed towards boys, it would also never happen.
Sexually charged clothing for junior girls (and boys) is unacceptable and until this item is pulled from Wal-Mart, I will refrain from shopping at Wal-Mart again. I will also make everyone I can aware of this atrocious product.
(Ok, so what, i lied about the "concerned consumer" part. But Wal-Mart responds better to the business model and my feedback may have more weight if they believe they'd lose a costumer rather than if i notified them that i don't shop at Wal-Mart to begin with...)